Facebook Ads have taken my business to another level, but there was a time when I made my very first one.
I was nervous about spending money to make money, but it was an excellent decision!!! I’ll be blogging more about Facebook ads, but wanted to share my first experience with you in three quick points.
1. Don’t wait until the last minute.
Look, I have a procrastination problem. I know this, and I’m working on it. So I messed up when I tried to create a Facebook ad at the last minute. I created it, but the issue is Facebook has to approve the message before it goes out. So had they been swamped to approve the message, I would have been in huge trouble had I needed to put the ad out fast.
Takeaway: Create your Facebook Ad in advance.
2. Cost Per Click
I spent about $5 and spent about .96 per click. Most of the people I’ve watched say they keep their cost per click under $2 so by that standard I’ve done pretty well. (In hindsight, they were in totally different niches than me, and my leads could have been lower.)
Takeaway: I want to experiment with CPM to see if there is a difference.
3. Send your customers straight to a checkout page or landing page.
I sent my clicks to a sales page with a short sales letter. If my sales letter was that short and people still clicked, why not just send them to a checkout page?
Most online marketers have long and obnoxious hypey sales letters. Those sales letters obviously convert to paying customers, but I often just want the letter to get to the point.
So, I can’t wait to send more customers straight to my offer and/or landing page landing page.
Takeaway: Sales letters may be overrated.
I love these case studies because it allows me to process what I learned and to share that info with you.
Thanks for reading!
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